The Merchant Fox

The Merchant Fox is rooted in Fox Brothers of Wellington, Somerset, a British mill weaving worsted and woollen cloth at Tonedale since 1772. Fox pioneered flannel in 1803 and wove the khaki serge that uniformed the British Army; the archive runs deeper than most fashion houses have been alive. Curated by Douglas Cordeaux, The Merchant Fox turns that cloth into finished pieces: ties, knitwear, pocket squares, throws, cologne. Every item is tested by the curator and built to be repaired, not replaced. Mill-to-wearer, in one county. DEMO Mirror of themerchantfox.co.uk, checkout in USDC on Base, ships from The Counting House, Tonedale Mill.