Now admitting founding brandsYour concierge, quietly attentive, agent-readyA fashion-first commerce platformNow admitting founding brandsYour concierge, quietly attentive, agent-readyA fashion-first commerce platform
Real Real Genuine
Vol. I, your concierge

A private eye
for the pieces
worth finding.

A quiet assistant that knows your taste, your wardrobe and the brands you return to. Say what you are looking for. Let it search, evaluate, and bring only what is worth your attention.

For Collectors

Briefed with your taste, dispatched against every new listing, every week. Approvals, not recommendations.

For Brands

An attentive audience. Co-creation with vetted creators. Agent-ready listings, by default.

Surfaced by your concierge
Real
Real
Genuine
N°04 · 04.2026
A piece found for a brief

Matcha & Macadamia Protein Cookies, 6-Pack, GF

Jenny's, $13. Shortlisted against a quiet, considered brief.

The Concierge
Listening, 117 brands
“Quiet, considered. Under $400.”
Shortlist of 1› review
§ 01, the brands

Admitted to the store.

117 brands, 771 productsView directory →
This week, N°04Featured
Feature, Unknown Union

One book. Many stories.

Agent-facing product sheets, thoughtful edits, new and archive in rotation.

86 agent-ready85 on storefront

Frey Tailored

Savile Row techniques, made for her.

487 agent-ready

Philleywood

Hand-made gloves and upcycled leather accessories. Small-batch, made in the USA.

14 agent-ready
Featured

Clooudie

Continuously updated.

15 agent-ready

PassportADV

Footwear and apparel from Addis to LA.

12 agent-ready

American Rag Cie

Shop the best collection of contemporary designer fashion, denim and footwear at American Rag Cie.

47 agent-ready

HoMie

100% of profits fund programs for young people affected by homelessness.

197 agent-ready

Todd Snyder

Menswear inspired by Savile Row craftsmanship, military tailoring, and a distinct New York sensibility. Collaborations i

9 agent-ready

Bryceland's

Bryceland's Co. is an expression of a desire to bring elegance and masculinity to the world of men's clothing, from tail

166 agent-ready

THE POWER FOR THE PEOPLE

The Power For The People is a fashion and lifestyle brand based in London. Born out of love and dedication for fashion a

77 agent-ready

New Era

Caps from the Styled By collection.

8 agent-ready
§ 02, your concierge

It does the looking,
so you can do the choosing.

Brief it once. The concierge reads every new listing against your taste, weighs fit, finish and context, then brings you a short, considered shortlist. New collections, archive pieces, collaborations. The work is in what it leaves out.

Every brand publishes an agent-readable product sheet beneath the images: brand context, condition detail, buyer-intent signals, styling notes. You do not see it unless you want to. Your concierge always does.

Your concierge
Session, 18 min
Something considered for the weekend. Nothing flashy. Around $13.
Based on the pieces you have saved, I think this sits right. Clean finish, quiet construction, the kind of thing that wears in.
Matcha & Macadamia Protein Cookies, 6-Pack, GF
Jenny's, available
$13Jenny's
Agent-ready, condition verifiedOffer held 24h
§ 03, the lookbook

A random selection.

8 pieces, refreshed dailyEnter the store →
Matcha & Macadamia Protein Cookies, 6-Pack, GF

Matcha & Macadamia Protein Cookies, 6-Pack, GF

Jenny's

$13Available
Agent sheet → Six individually wrapped Matcha and Macadamia protein cookies, the matcha-green…
Wakayama Special Loopwheel Tee - Black

Wakayama Special Loopwheel Tee - Black

Standard & Strange

$95Available
Agent sheet → Produced at one of the last two functioning loopwheel mills in Japan on vintage…
Spectrum Air Mesh Tee

Spectrum Air Mesh Tee

MAAP

$87Available
Agent sheet → MAAP's Spectrum Air Mesh short-sleeve tee in Carbon Black — the SS-cut counterp…
RecTrek Zip Pant

RecTrek Zip Pant

Outdoor Voices

$148Available
Agent sheet → An everyday pull-on pant in OV's iconic RecTrek fabric, a durable, stretchy wov…
DREAM CATCHER SUIT - TIGER GREEN

DREAM CATCHER SUIT - TIGER GREEN

ONZIE

$88Available
Agent sheet → The Dreamcatcher Suit is an ethereal reimagining of Onzie's essential silhouett…
slim fit denim jeans with selvedge. dark destroyed wash

slim fit denim jeans with selvedge. dark destroyed wash

Unit 9

$259Available
Agent sheet → Slim-leg sister to the relaxed dark-destroyed jean: 15.5 oz rigid small-batch s…
6 Inch Deck Short (Khaki Minicheck)

6 Inch Deck Short (Khaki Minicheck)

Buck Mason

$128Available
Agent sheet → Hybrid 6 inch inseam short built around a snap and zip closure, classic fit thr…
Sapphire Jogger

Sapphire Jogger

Wolven

$98Available
Agent sheet → Wolven's Sapphire Jogger is a sleek, sustainable jogger cut for at-home loungin…
§ 04, co-creators

Co-creation, quietly.

Open brief, 01Closes 25 Apr

Open brief
Be real...

The Goal: To move beyond the "Taste Trap." We are not interested in the algorithmic average or the "clean girl" aesthetic. We are building RealRealGenuine—a brand defined by the f…

Read the brief →0 creators responding
Open brief, 02Closes 25 Apr

Artemist
Freak me out

Blow minds, change perceptions, bend or break the rules. One condition - BLACK - but keep it fashion....

Read the brief →0 creators responding
§ 06, connectors

Shop RRG through your AI assistant.

Real Real Genuine is built for both. Browse the site like any other boutique, or hand the shopping to the AI assistant you already use.

For humansLive

Use your AI assistant.

Install the RRG server into Claude, ChatGPT, Gemini, Grok, or Perplexity. Step-by-step guides for each:

For agentsMCP

Point your agent at the endpoint.

Building your own agent or Personal Shopper? Drop the endpoint straight in:

§ 05, real real genuine, in numbers

Quietly accountable.

117
Admitted brands
Heritage labels, independent studios and curators. Vetted, not open to list.
15,011
Products listed
New collections, archive pieces, fine jewellery. Refreshed daily across every admitted brand.
02
Open co-creator briefs
Live creative briefs from admitted brands. Approved work becomes a limited edition, on-chain, revenue shared.
#33313
RRG reference, ERC-8004 ↗
Our registry identity on Base mainnet. View on 8004scan, the public agent registry.